We’re looking for an ambitious Creative Director to ideate, build and manage the digital advertising creative assets for our brand Shapermint, one of the fastest growing intimates brands in the US.
You will build world-class advertising strategies, campaigns and assets working with the marketing and acquisition team to sustain our ambitious growth rate and profitability.
Creative is an essential part of our growth due to our direct response approach and scale.
You will be leading the creative strategies of one of the Facebook and Youtube Disruptor partners, that generate over 1 Billion impressions per Quarter (in the US) and invest 7 figures a month in paid platforms, at profits.
The ideal candidate has the perfect balance between creativity and organization, with a strong passion for marketing, advertising and with an always-
growing mindset, that relies on data to learn and iterate. You will thrive in an entrepreneurial and fast-paced environment.
Featured in Forbes list of Top 25 companies to work remote.
Trafilea is a global ecommerce company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-
worthy experiences that empower millions of people globally. Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies and innovation.
Shapermint, Trafilea’s largest brand, is a shapewear-exclusive, online retailer offering curated styles from top-rated brands, catering mainly to the US market.
We’ve grown the brand to 2 million customers in the first 15 months, +30 MM visitors and 2+ billion impressions leveraging from our world-
class acquisition strategies and video production capabilities.
We are aiming to build one of the largest communities on body positivity, self-love & confidence.
Our main purpose is to empower women across the world.
Key responsibilities :
Set creative direction, leading visual, photo and video teams through content creation on all paid platforms and advertising channels.
Develop industry leading advertising campaigns which generate revenue at high scale
Manage team to evolve brand style guides to synchronize brand identity, voice, and aesthetics across all aspects of the experience
Establish clear processes for efficient workflow and communications in a fast-paced environment
Attract, retain, and develop a team of talent, driving ongoing optimization of team and skill sets
Define, create and organize main documents, information, benchmarks, processes and checklists needed to execute in the right way the expected outcomes.
Become a master on understanding the needs and why behind people's behavior in front of these products.
Lead effective meeting to build communications and angles strategies to acquire new customers for our different products at big scale.
Work side by side with the audiovisual team to make sure we have effective productions accomplishing deadlines and ensuring the right quality of outcomes
Collaborate with a team of copywriters to develop great pieces of copy for scripts, ad texts and video text that directly connect with the concept, strategy, product and audience.
Analyze user watching and engagement behavior leveraging from the data of paid platforms to improve assets, strategies and concepts.